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Pollution Is the Focus in Personal Care

Euromonitor looks at the trends shaping 2017

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By: TOM BRANNA

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Euromonitor has identified the key Christmas 2016 shopping trends as well as the new trends set to shape the global market in 2017. As one might suspect, green will continue to be a theme. According to John Madden, head of ingredients, Euromonitor International, there is a growing focus on anti-pollution ingredients, particularly in beauty and personal care. “The trend started in Asia Pacific but it is now global. For example, in China growing health concerns are still driving th...

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